Growth Strategy & Business Transformation
Founder & Principal Strategist
"Growth by Design.
Transformation by Experience."
I help service-based businesses and enterprises build revenue systems that actually stick — with AI-driven strategy, sales culture transformation, and business development built from two decades of doing it from the inside.
The Story Behind the Strategy
I didn't stumble into growth strategy. I earned it over two decades inside Fortune 500 enterprises and high-growth organizations — building what didn't exist yet.
Over 20 years across large-scale enterprises, I was the person organizations called when they needed something built that had never been built before. I helped launch experimental inbound sales channels that scaled from small pilot teams to over 300 reps across two shifts — becoming some of the most productive sales departments in their organizations.
When rapid growth created a dangerous gap between classroom training and live sales performance, I designed and launched a hands-on sales coaching academy that dramatically reduced new hire churn, saved significant revenue in turnover costs, and became a permanent fixture in the organization.
In the financial services space, I was brought in by a multi-state mortgage company as a business development consultant — scouting and hiring brokers across markets while simultaneously building and running their virtual bot assistant to streamline operations and client engagement. Delivering under a $500K performance contract gave me a deep appreciation for how AI, when implemented thoughtfully, can transform how a business scales.
Today I bring that same builder's mindset to service-based businesses and enterprises of all kinds. Not someone who can demo a tool. Someone who can transform a team, architect a system, and bring an entire organization along for the journey.
What I Build
Align your sales, marketing, and operations into one cohesive growth engine. Built for service-based businesses and enterprises ready to scale with intention.
Strategic adoption of AI tools and virtual assistants your team will actually use — from selection and implementation to sustained performance and adoption.
Reduce churn, cut ramp time, and build a sales culture that retains top performers. Includes broker and talent scouting for multi-market expansion.
For growing enterprises ready to enter new markets or scale intentionally. Positioning, sequencing, and systems designed for growth that sticks.
Let's start with a complimentary 30-minute Growth Conversation — no pitch, just strategy.
Let's Connect
Whether you're navigating a growth inflection point, building out a sales team, or ready to integrate AI into your revenue strategy — I'd love to hear where you're headed.